PLEASE READ THIS PRIVACY CAREFULLY BEFORE USING THE FEEDANDGO.COM SITE OR THE FEED AND GO™ APP.
We comply with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. We have certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification, please visit http://www.export.gov/safeharbor/
1. Demographic Data
Through the use of certain technologies we are able to track and store certain types of information whenever you interact with our Site and/or the Feed and Go™ App. We only use Demographic Data in aggregate form, for statistical purposes, and not in a manner that would give us sufficient information to identify you personally. This type of aggregated Demographic Data enables us to figure out how often Users access parts of the Site and/or Feed and Go™ App, what types of Content or features they are most interested in, where they are generally located and what are their general online / mobile behavioral patterns. We utilize this information so that we can improve the Site, the Feed And Go™ App and the Content.
This Demographic Data may also be shared with advertisers and other third parties on an aggregated basis, but it does not include the Personal Data or Financial Data of Users. Also, we may share Demographic Data and non-identifiable (e.g. hashed) Personal Data to third party advertisers and data brokers so that they can determine User preferences based upon online behavioral patterns and can serve contextual advertising while users are visiting the Site and/or the Feed And Go™ App to enhance the User experience with more relevant advertisements. Users may opt out of these services as prescribed in Section 6 below.
(ii) Pixel Tags, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of the Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. We use pixel tags for Site analytics, site crawling across our Feed And Go™ Platform and to serve you more relevant Content and ads based upon your historical behavioral patterns. If you turn off cookies the pixel tag will simply detect an anonymous Site visit.
(b) The Feed And Go™ App. With respect to the Feed and Go™ App, it may transmit certain geographic information or other general non-identifiable information regarding your mobile device to us. We may use that information to generate aggregate statistics about our User community and may provide that information to advertisers and other parties with whom we have a business relationship. In addition, we may use any such information for security, system integrity (the prevention of hacking, cheating and other improper or unlawful activities), or enforcement purposes.
When you use the Feed And Go™ App, we will automatically collect and store the following types of non-personally identifiable information received from you: (i) geo-position and location (to the extent not tied to your personally identifiable information); (ii) behavioral usage (iii) your country; (iv) the date and time you access the Feed And Go™ App and the duration of your usage; (v) usage history; (vi) mobile page views; and (vii) the type of handset device and mobile operating system (including version) you are using (e.g. Android, iPhone, etc…). We only use this data in aggregate form, for statistical purposes, and not in a manner that would give us sufficient information to identify you personally. Automatically collected information of that kind typically provides us with a greater understanding regarding the use of the Feed And Go™ App, including which features are the most popular with Users, what types of Content Users are most interested in, where they are generally located and what are their general Feed And Go™ App usage behavioral patterns. That information also allows us to determine if the Feed And Go™ App is working properly, make changes to the Feed And Go™ App that allows Users to have better experiences, and improve our offers and promotional Content so that they are more relevant to our Users. We collect that information and track it for statistical purposes; we may also use it to identify particular offers and promotions that may be relevant to you based upon your geo-positioned location (e.g. sales or coupons on pet food at a nearby retailer). This information may also be shared with advertisers, fulfillment partners and other third parties on an aggregated basis, but it does not include the Personal Data or Financial Data of individual Users.
2. Personal Data
If you provide Personal Data through this Site, you acknowledge and agree that such Personal Data may be transmitted over the Internet from your current location to our servers and re-transmitted to the servers of our authorized third parties located throughout the United States. .
(a) Information Collected Through the Site: We collect Personal Data through the Site when you voluntarily chose to provide us with such Personal Data, such as through one or more of the following options:
(i) Device Purchase; Subscription. When you purchase a Device through our Site, you will be required to set up a User Account which will contain your Personal Data. The following Personal Data will be required in order to set up your Customer Account and use the Services: Your name, e-mail address, mobile phone number, Device serial number (which shall be assigned when your Device is shipped), transaction history, shipping information, information pertaining to your pet (including, without limitation, breed, age of pet, type of food, pet insurance information, feeding schedule, amount of food per feeding, etc…), and other information such as gender.
(iii) Pet Food Calculator. When you use our proprietary pet food calculator, you will be required to provide your email address as a way for us to communicate with you regarding offers, promotions, features and information related to the Feed and Go™ Platform. You may opt out of receiving communications from us pursuant to Section 6 below.
(b) Information Collected Through the Feed And Go™ App. While we do not collect any Personal Data from you when you download the Feed And Go App™ (and such information is only collected by the Apple and Google pursuant to their respective privacy policies), when you sign into you Customer Account through the downloaded Feed And Go™ App through your mobile device in order to use the Services, we are able to link your information specified in Section 1 (b) above to your Personal Data.
(d) Modifying Personal Data/ Sharing Preferences. You may modify or update your Personal Data at any time by logging into your Customer Account and editing your Personal Data. You may also modify your Personal Data sharing preferences under Section 6 below.
3. Financial Data
Our Third Party Suppliers do not share your Financial Data with us and we have no access to your Financial Data. You will be redirected back to our Site once your payment is processed.
4. Storage and Data Retention
We store Demographic Data indefinitely. We also store Personal Data so long as you are using the Services and for a period of six (6) months thereafter. Notwithstanding the foregoing, we will retain the information on the Serial number of your Device should you wish to reinstate the Services after the six (6) month period, we may, in our sole discretion, delete or archive Personal Data of suspended or terminated Customer Accounts within a shorter period.
We employ reasonable security measures in place to protect against the theft, misuse and alteration of the Personal Data under our control. All Personal Data is housed in a secured internal infrastructure. We utilize the current standard industry practices to maintain security of Personal Data. However, no Internet, mobile or e-mail transmission is ever fully secure or error free. In particular, online or mobile data sent between this Site, your mobile device and our servers may not be 100% secure and may be subject to vulnerabilities beyond our control. Therefore, you should therefore take special care in deciding what information you send us through an Internet connection or mobile network.
Personal Data contained in a Customer Account may only be accessible through a valid username and password. You are responsible to maintain your user name and password and to not share these with anyone else. We are not responsible for any breaches of your Customer Account and access to your Personal Data which is attributed to lost or stolen user names and passwords. In the event of an inadvertent disclosure of your user name and/or password, your are advised to change your password as soon as you become aware of such disclosure.
6. Personal Data Sharing
We consider your Personal Data to be a vital part of their relationship. In most cases, we will not share your Personal Data without your prior informed consent, and you may opt out of our sharing of certain Personal Data to certain third parties as described in this Section 6. There are however, certain circumstances in which we may share your Personal Data with certain third parties without further notice or your required consent.
(a) Personal Data Sharing That Does Not Require User Consent Or Notice.
(i) Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
(ii) Agents, Consultants and Related Third Parties: We retain the services of third party vendors to perform certain business-related functions for us and to provide you access and use of the Site and all of its Services. Examples include mailing information, maintaining databases and software, customer support, order fulfillment and processing payments. When we employ third parties to perform such functions, we only provide them with the Personal Data that they need to perform their specific function.
(b) Data Sharing Requiring Consent and Notice.
Currently, we do not share Personal Data other than as set forth above. Should we desire to modify the manner in which they collect, use or share your Personal Data with third parties in the future, we will notify you prior to such change when you log in and any Personal Data collected after the effective date of such change will be subject to the new privacy terms. At the time of the change, you will have an opportunity to opt out of such sharing, if appropriate.
7. Choice/ Opt Out
(a) Demographic Data. The Company uses third-party advertising companies to serve ads and collect information when users use or access the Feed And Go™ Platform. These companies may use information (not including your Personal Data) about your visits to this and other websites in order to provide advertisements on the Site, the Feed And Go™ App, other websites and other forms of media about goods and services that may be of interest to you. Each of these third party companies may use cookie, pixel tag technology and other technologies to track user behavioral patterns once you access the Site and/or Feed And Go™ App. Some companies may also (1) match a your information in hashed (non-readable and non-identifiable)) format with third party opt-in lists ); and/or (2) transmit advertiser communications that may be relevant to you based upon your behavior, geo-location and/or indicated preferences
In some instances, you may request more information from these third parties concerning their respective products and/or services by clicking on such advertisement. Some of the third party advertisers offer to contact you directly as a way to follow up on your interest in its products and/or services. In such cases, you will be asked for your Personal Data by such third party, and by providing your Personal Data in such a fashion, you are consenting to being contacted by such third party.
(b) Personal Data. The Site gives users the opportunity to opt-out to receive communications from us and its third party advertisers in your Customer Account profile settings. Additionally, you will find an opt-out option at the bottom of all communications, or you may write or email us at the below address to opt out of future communications not directly related to your access or use of the Feed And Go™ Platform:
Feed And Go, Inc.
11766 Wilshire Blvd
Los Angeles CA 90025
8. External Links
We may provide links to third party web sites which are provided solely for your convenience. However, even if a third-party affiliation exists between the Site and that destination site, we do not exercise authority over these linked sites or integrated services. Each third party website maintains independent privacy and data collection policies and procedures. We do not assume responsibility or liability for these independent methods or actions and are not responsible for the independent policies or procedures of destination sites. Similarly, we cannot take responsibility for the privacy initiatives or the content of such web sites. These links to third party web sites are provided only for your convenience, and as such, the you access them at their own risk. However, we wishes to ensure the integrity of the Site and its destination links, so any comments pertaining to the Site or any third party websites accessed through these links are greatly appreciated.